Vendor applications for businesses and nonprofit organizations will be available in mid-January for the 2012 Utah Pride Festival.

Types of Vendor Applications

• Food Vendor - Rate is $600 plus options - NOW CLOSED
• Non-Profit 10x10 - Late Registration rate now $300 plus options - NOW CLOSED
• Non-Profit 10x20 - Late Registration rate now $600 plus options - NOW CLOSED
• Business 10x10 - Late Registration rate now $500 plus options - NOW CLOSED
• Business 10x20 - Late Registration rate now $1,000 plus options - NOW CLOSED

Some spaces may still be available. For more information call Michael Westley at 801.539.8800 x20.

Register Online Now >

2012 Deadlines

• Early Bird Registration - thru April 1st
• Food Vendor Registration - thru April 15th - NOW CLOSED
• Standard Registration - thru April 20th - NOW CLOSED
• Late Registration - thru May 12th - NOW CLOSED

Scholarship Applications

• Vendor Scholarship (awarded to select organizations based on application) - NOW CLOSED
• Grass Roots Zone (only for nonprofits and social groups and subject to approval) - NOW CLOSED

Vendor Information

To answer any questions you may have, please read:

• Vendor Guidelines
• Vendor FAQs (frequently asked questions)
• Festival Guidelines
• Booth Rates Summary Sheet

If you still have questions or need clarification on any rules or guidelines, please contact Michael Westley, Vendor Relations Manager, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by calling 801.539.8800 xt 20.

Vendor Insurance Form

In order to participate in the Utah Pride Festival with booth space, all vendors are required to carry General Liability insurance with a limit of at least $1,000,000 per occurrence, presented on a "Certificate of Liability Insurance," which names the "Utah Pride Center" and "Salt Lake City Corporation" as "Additional Insured." Please list as shown:

Utah Pride Center
355 N. 300 West
Salt Lake City, UT 84103

AND

Salt Lake City Corporation
239 S. Main St.
Salt Lake City, UT 84111

All vendors are required to provide the "Certificate of Liability Insurance" to the Utah Pride Festival before booth placement is assigned. Vendors will not be admitted into the Utah Pride Festival until the "Certificate of Liability Insurance" is provided. Most insurance carriers will provide the "Certificate of Liability" Insurance free of charge. Please see the attached sample Certificate for reference.

If your insurance company cannot or does not provide this, Utah Pride will refer you to our low-cost, short-term policy insurance carrier, Statewide Insurance Agency. The application for coverage is done completely online and a "Certificate of Liability Insurance" is issued immediately. Payment is required at the time of application.

Tips for Exhibitors/Vendors

• Be sure to read all documentation carefully. Incomplete or inaccurate applications may prevent us from assigning you a space or processing your application.
• With over 150 vendors, consider how you will attract the average festival-goer to your booth. Giveaways, games, decorations, and outgoing people staffing your booth will increase your success at the Utah Pride Festival. Again, presentation is everything!
• Get the most out of Pride. While a booth is a great way to reach the Pride audience, you might also consider becoming a sponsor, participating in the Pride Parade, and attending other Pride events.
• Bring out your supporters. Before the Festival, why not send an e-mail blast to your mailing list letting your supporters know that you’ll be there and encouraging them to drop by?
• Plan ahead. Make decisions early about which equipment, supplies, products, brochures and decorations you will use, who will be responsible for bringing them, who will staff your booth throughout the day, and what your goals for the day are.
• Bring your sense of humor! Remember that the Utah Pride Festival is a volunteer-run event and that little mix-ups can occur, but we will always do our best to solve your problems and make sure you enjoy your experience. Please let us know if we can help.
• The Utah Pride Festival reserves the right to ask similar Food Vendors for menu variety.